Role : Design
TEDxTAIPEI 2014 年會主視覺 設計提案
大哉問 What Matters Now
資訊取得容易的現在，剖析字裡的意涵，並透過思辨與判斷找到真正重要的問題顯得格外的重要不完整卻又能辨識的字，代表著看似正確其實不然的資訊，六個子題則提供了解決方案、穿插在文字中跟隨六個子題思考What matters now? 試著在這混亂的時代裡Think out side of the box找到真正重要的問題、並培養思辨的能力。
This work was made as a pitch of key vision for TEDxTaipei 2014 ’What Matters Now.’
As information has became open data and easier to access or to acquire through Internet, it is more and more important to determine its reliability. The whole concept was to echo the campaign in the way of making several parts shortens or disappeared from the alphabet of ‘What Matters Now’ in order to indicate the information we received might not be the whole picture. We tried to evoke people start to think about and find out the real problem that really matters to them.
On the other hand, the design used two primary colors of red and blue. Red as Ted’s official color; blue calmed the strong feeling from red and meanwhile could also stood out from the key visual.
Produced by BITO Studio