Chu ( 李竺潔 ) is a Taiwan-born, London-based animation director and
illustrator.
Trained in art from a young age, Chu creates work that is vibrant, whimsical, and full of charm. Through soft, rounded shapes and rich, vibrant palettes, she crafts imaginative worlds and stories inspired by nature, dreams, ceramics, psychology, and her Taiwanese background.
With refined technique and a keen eye for movement, Chu brings her illustrations to life through seamless animation, GIFs, and short films. Her versatile skill set is perfect for large-scale design projects that require creative services ranging from ideation and animation to branding, merch design, and UI assets.
In the UK, she has worked with renowned companies such as Moth Studio, DixonBaxi, and Culture Trip, among other studios she's freelanced for. Before the UK, she worked as an art director, designer, and animator at Bito Studio in Taiwan.
Work with Me:
hello@chuchiehlee.com
Clients
LinkedIn, BBC, WiredUK, WildAid, Nature Magazine, Red Bull, MSI, Fast Company Magazine, Pfizer, Behance, Kotex, Néstle, Aurora Group, HP, Culture Trip, Stylist Magazine, Hainan Int’l Music Festival, Psyop, DressCode NY, Art & Graft, Bito, Man vs Machine, CHRLX.
Awards
Articles & Interviews
Talks & Lectures
Maryland Institute College of Art, USA, 2025
Lingtung University of Science and Technology,
Taiwan, 2017
National Taiwan University of Art, Taiwan, 2016
Exhibitions
International Poster Biennale, Poland, 2025
The New Designers, UK, 2024
Illuminate the Dreamland, Taiwan, 2020
Taiwan Design Expo, Taiwan, 2017
Inprint
hello@chuchiehlee.com
©2016-2026 Chu-Chieh Lee