TaiwanPlus is Charging into the Year of the Horse! | Lunar New Year 2026 | Taiwan Plus / 1920x1080, 1min, 2026 / 2D, Digital
The Year of the Horse is just around the corner, so TaiwanPlus hit the streets to see how everyone is celebrating this very special holiday.
Turns out, Lunar New Year in Taiwan is looking a little bit different this year.
From our favorite holiday foods to personal well wishes, and even the latest family gossip, these conversations capture how people in Taiwan imagine the year ahead. There's warmth, humor, and a little bit of magic.
What’s your favorite way to spend the Lunar New Year?
TaiwanPlus created this Lunar New Year animation in partnership with Chu-Chieh Lee, an award-winning Taiwanese artist based in London, who is known for her dynamic approach to imaginative worlds filled with vibrance, whimsy, and the charm of everyday life. Inspired by real people across Taiwan, her character designs bring a playful and human touch to this Lunar New Year.
Production Year : 2025
Premiere Year : 2026
TaiwanPlus created this Lunar New Year animation in partnership with Chu-Chieh Lee, an award-winning Taiwanese artist based in London, who is known for her dynamic approach to imaginative worlds filled with vibrance, whimsy, and the charm of everyday life. Inspired by real people across Taiwan, her character designs bring a playful and human touch to this Lunar New Year.
Production Year : 2025
Premiere Year : 2026
As part of the campaign, some merchandises were designed to celebrate Lunar New Year for TaiwanPlus. One of them is a chinese couplet that connects to the story of the short animation.
Background Design: Weily Hsu, Chu-Chieh Lee
Executive Producer: Chang Ming-chun
Creative Direction: Alex Lin, Chu-Chieh Lee, Chang Ming-chun
Animation Direction: Chu-Chieh Lee
Art Direction & Design: Chu-Chieh Lee
Background Design: Weily Hsu, Chu-Chieh Lee
Motion Design & Compositing: Sheng Ting Wu
Frame-by-Frame Animation: Adriu Didiva 2D
Clean-up & Color : Adriu Didiva, Wan-Ting Lo
Music & Sound Production: WinSound Studio
Original Music: Hsiao-Chin Lin, Szu-Yu Lin
Arrangement & Sound Design: Hsiao-Chin Lin, Li-Chin Chang Score
Mixer & Dubbing Mixer: Hsiao-Chin Lin
Assistant Producer & Videographer: Whiney Sung
Special Thanks to All Interview Participants