This work was made as a pitch of key vision for TEDxTaipei 2014 ’What Matters Now.’ As information has became open data and easier to access or to acquire through Internet, it is more and more important to determine its reliability. The whole concept was to echo the campaign in the way of making several parts shortens or disappeared from the alphabet of ‘What Matters Now’ in order to indicate the information we received might not be the whole picture. We tried to evoke people start to think about and find out the real problem that really matters to them.On the other hand, the design used two primary colors of red and blue. Red as Ted’s official color; blue calmed the strong feeling from red and meanwhile could also stood out from the key visual.

Produced by BITO Studio
Design & Art Direction by Chu-Chieh Lee